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Critical Manufacturing appoints Jeff Peabody to VP Sales and Business Development

May 10, 2010

Jeffrey Peabody, a former Applied Materials sales executive, will lead the sales force and focus on increasing the company’s global presence

Oporto, May 10th, 2010 – Critical Manufacturing, an enterprise which creates leading edge software solutions for the high-tech manufacturing industries of solar, electronics and semiconductors, is pleased to announce the appointment of Jeffrey D. Peabody , as the Vice President of Sales and Business Development. With 18 years of experience in a variety of leadership and sales roles, Jeffrey Peabody is ideally suited to lead Critical Manufacturing’s sales force, as well as directly contribute to the company's overall growth in the global market.

Jeff Peabody, a former Applied Materials sales executive, has held senior positions in marketing and sales of factory automation solutions in semiconductor manufacturing for the last 18 years. Early in his career, Mr. Peabody drove the adoption of now commonplace systems into semiconductor factories, including Manufacturing Execution Systems, Analytics, Material and Equipment Control, Advanced Process Control, Dispatching and RFID. Most recently, Jeff held a senior position in the Global Services Group of Applied Materials, with (sales management) responsibility over key global accounts. Prior to that, he served as Director of Sales and Marketing at Itemic Corporation and as Product Sales Manager for KLA-Tencor’s Process Control Group.

Jeff Peabody states that “with equipment and factory costs skyrocketing, software is one of the most cost effective methods of adding capacity, efficiency, and productivity improvements to complex manufacturing operations”. He adds that “Critical Manufacturing and Navigo 2.0 represent a new generation in Manufacturing Execution Systems by leveraging years of experience and best practices in high–tech manufacturing with the cutting edge advancements of Microsoft manufacturing software. In my experience in high-tech MES products, Navigo is unmatched with its Rich Internet Application technology, giving the product tremendous capability and ease of use.

Mr. Peabody has an aggressive and successful track record of introducing products into the market. We feel his talents and experience integrate extremely well with both our breakthrough product cmNavigo and with the executive team at Critical Manufacturing. We are confident, that Jeff as VP Sales and Business Development will significantly contribute to increase our global presence and extend our market success in the worldwide technology hubs”, says Reiner Missale, CEO of Critical Manufacturing.


Critical Manufacturing is an enterprise founded from the established business of Critical Software and the inspiration and experience of a team of international renowned industry experts, that creates leading edge software solutions for the advanced manufacturing industries of solar, electronics and semiconductors. The company is part of Critical Group, a private group of companies founded in 1998 to provide solutions for mission and business critical information systems. Annual growth has been sustained at 50% per year on average since its foundation, operating a CMMI Level 5 and ISO9001 Quality System. Critical Manufacturing is based on an experienced services team coming from Critical Group, and established a product team of individuals with more than 10 years experience in high-tech manufacturing. The company comprises over 80 people, with its headquarters and main technical centre in Portugal and additional facilities in Germany. For more information, visit or contact us at [email protected].

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